Today I’d like to welcome Mark to insignificant at best! Mark found me through a post I put on Triberr about Welcome Wednesday. He runs a blog called Panda SEO Services, which has some really cool information on it. He talks about how to change your Permalink structure to better your WordPress SEO, keyword research, etc. When you’re done reading his guest post, be sure to head on over and see what Panda SEO Services is all about!
How to Build Links Post Penguin
I expect you have seen posts about Google’s latest update on webmaster forums, blogs and newspapers, did you see a change in your website analytic s around 24th April 2012. You may even be getting bored of hearing about this update, sorry. Did the penguin update affect you? Did your lose or gain rankings?
This update was about your websites incoming link profile, Google wanted to target webspammers. People that fill the internet with link wheels, 1 page web 2.0 properties and mass blog comments, feel free to comment on this post though you will be O.K, just don’t use your website title in the name field and don’t post the same thing to a million other sites.
From all the backlash I have seen, like the comments on this post many people have been participating in webspam? Do you think the search results pages have improved since April? Did your website rankings drop or improve?
After the update I saw many people saying lots of different stuff and making lots of different assumptions, I wondered if Google even had this wonderful spam detecting algorithm or if they just slapped a load of random sites?
Now the dust has settled a little bit I have been looking at the link profiles of a few random high ranking sites and made a few assumptions of my own. I don’t think the penguin update is primarily about anchor text ratios, I have found many sites ranking for very competitive terms and using that term in their anchor text for 70-80% of incoming links. I won’t be using the same keyword terms that much but if you have been slapped by Google, I think you should consider the below before you start contacting people asking for links to be changed or removed.
I think the update is about the sites you build links from and I think you should avoid:
Mass blog commenting
Wiki Links – if buying a thousand links from wiki sites for $5 is not spam, what is?
Any site that auto approves links
I think you should build your links manually and get them from:
Human edited directories
Real press release sites – not auto approve ones
Guest blog posting – like I am doing now
Good comments on related blogs – using your real name
Any other suggestions? Where else is good for links?
Guest post supplied by Mark who has just started a new site offering online marketing and SEO in Slough UK. He is offering free Keyword research and a link building package on his site here.
Thanks Mark, for being a part of Welcome Wednesday and sharing your link building knowledge with my readers! I always comment on blogs as “lisa from insignificant at best” and I had no idea that was a bad thing! Thanks for the great tip!